Story Featuring City’s Total-ly Targeted Tourism Campaign for Viewing the 2024 Solar Eclipse Takes Home Bronze Award in Prestigious Travel Industry Competition
Visit Plano was yet again honored for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) at the annual Adrian Awards Celebration at the New York Marriott Marquis, Feb. 18, 2025.
The Adrian Awards, now in their 68th year, are the largest and most prestigious competition in global travel marketing.
Visit Plano took home a Bronze Adrian Award in the PR/communications online print feature category. By highlighting Plano’s many stellar 2024 Solar Eclipse viewing options and locations in a targeted, strategic pitch to one of the city’s feeder markets of Phoenix, Arizona, “Plano eclipses the rest of DFW,” landed the winning story in all the leading Phoenix media outlets via AZ BIG BUSINESS. The huge feature story’s headline, “Want To See The Total Solar Eclipse Head to Plano, Texas For the Best Viewing Experience,” said it all.
“The timing was perfect to shine a light on Plano as the best destination to view the eclipse in North Texas,” said Visit Plano Assistant Director Millerann Moya. “We are delighted that our initiative garnered such bright national, industry-wide recognition.”
“The Adrian Awards honor the creativity and vision that drives our industry forward, shining a spotlight on the marketing and communication leaders whose outstanding work truly inspires people to embrace travel and create unforgettable memories during the journey,” said Brian Hicks, president and CEO of HSMAI.
Learn more about Visit Plano here.
