Visit Plano has been honored with five first place “People’s Choice” Idea Fair awards by the Texas Association of Convention and Visitors Bureaus. The awards were presented during TACVB’s Virtual Annual Conference on August 12, 2020.
TACVB’s Idea Fair promotes excellence in destination marketing. Goals of the Idea Fair awards are to generate awareness of the quality work done by TACVB members as they promote their destinations to leisure and business travelers. The People’s Choice competition allows tourism industry peers to weigh in on their favorites as well.
Visit Plano Awards
Competing in the $3 million dollar plus budget category, Visit Plano won first place for every entry it submitted in this year’s competition. Its campaign promoting holiday events won in “Tourism Branding & Advertising” and included a social media contest garnering over 800 entries. In the “COVID-19 Messaging” category, Visit Plano’s swift pivot to a three-phased pandemic-sensitive campaign stood out for its timeliness and empathy. Visit Plano also dominated the “Local Awareness” category with its “What Do You Miss, Plano Texas?” social media video campaign highlighting local businesses during National Travel and Tourism Week.
In addition, Visit Plano took the “Cooperative Marketing” category with it’s “Welcome to Summer in Downtown Plano” campaign, a social media initiative in conjunction with Downtown Plano businesses.
Finally, Visit Plano won in “Video” for its “Let’s Go” video campaign showing Plano from the traveler’s perspective, and its “That’s Tempting” online food publication.
TACVB’s Idea Fair promotes excellence in destination marketing. Goals of the Idea Fair awards are to generate awareness of the quality work done by TACVB members as they promote their destinations to leisure and business travelers. The People’s Choice competition allows tourism industry peers to weigh in on their favorites as well.
“We had a record 119 entries this year,” said Jodi Willard, TACVB Idea Fair Chairman. “The winners encountered strong competition and these awards are well-deserved”.
