Visit Plano is rolling out a new “Taste of Plano Foodie Pass.” The purpose of the mobile program is twofold – to broaden consumer awareness of the many delicious dining options available in Plano, and to bolster restaurant business as the COVID-19 pandemic continues.
UPDATE: As of 4/1/21, we’ve lowered the threshold for winning a free I’m a Plano Foodie t-shirt to just 15 check-ins! No fooling around!
The free, mobile-friendly program is available to locals and visitors alike and features a “passport” showcasing 70 Plano eateries whose specialties span the globe and include everything from artisan pizza and lobster fajitas to pulled pork on a biscuit to small batch ice cream with cereal-inspired mix-ins. Beginning on February 24, consumers simply go to the landing page at visitplano.com/tasteofplano. A link is then sent to the user’s mobile phone, which opens the passport and directs the user to add the button icon to their home screen for easy access any time. (There are no downloads or bulky apps that take up phone space.)
Then, the fun begins. Users can browse the list of participating restaurants for a tempting variety of food available for dine-in or pick-up and special offers that can be redeemed when ordering. Once they arrive at their chosen eatery, they check in on their mobile phone using the passport link. After 25 check-ins at participating Plano restaurants over a three month period, they will receive an “I’m a Plano Foodie” t-shirt, courtesy of Visit Plano.
“The ‘Taste of Plano’ foodie pass is a win-win for restaurants, patrons and the Plano community,” said Visit Plano Director Mark Thompson. “The program encourages consumers to broaden their horizons and discover all the flavors of our city. In doing so, they’ll be supporting the establishments that make Plano’s vibrant food scene what it is.”
Visit Plano partnered with Bandwango, a respected technology company specializing in travel and destination marketing, to create the mobile-friendly experience.
For further information, please go to visitplano.com/tasteofplano.
